With all of the challenges of this last year, it is safe to say we are all ready for a new year ahead and settle our sights on more positive and promising horizons. One area that many companies are focusing on right now is adjusting their marketing plans for the new business environment and incorporating the new mode of communicating …
a picture is worth more than a thousand words
Strong, targeted messaging is the foundation to telling a company’s story. A great image can enhance that message by further defining its meaning, expanding its reach and simplifying its delivery. At times an image can convey a narrative that is otherwise nearly impossible to put into words. And in the world of modern design and digital marketing, oftentimes truly exceptional …
will software one day be able to create original digital art or effective design without artists and designers?
Having been a child when cell phones became a thing, I find it crazy how quickly new technology is developed. For example, I am dictating this blog on my phone and, with very few exceptions, the software does a superb job of translating my voice into text. In my childhood, this would have been the stuff of dreams, or at …
the difference between a marketing agency and a design agency
ruef may be a small design agency, but we have a wide range of skills and services, which means low overhead compared to the typical large marketing agency. Our clients speak directly to the people doing the work, unlike larger marketing agencies that play telephone between the client, the account executive, the strategy team, the production team, management, and so on. …
3D modeling – most think ‘Pixar,’ but we use 3D a little differently
Generally, when someone mentions an art medium (i.e. 3D or 2D), their mind goes to an example they can relate to. Specifically when “3D” is mentioned, movies from Pixar or Disney come to mind. However, 3D as a whole is applicable for many things. Here at ruef, we use 3D modeling programs to create assets for various purposes. Some assets …