Dayton Skyline

how drone footage can elevate your next video

At ruef we are always looking to integrate new technology into the way we design and create. Recently we have invested in a new way to capture footage for our videos. This neat piece of tech is a drone that we have nicknamed Murph. Murph packs quite the punch: he is able to shoot 4k video and has a range …

What happened to Technicolor? A brief history and why Technicolor still matters today

What is it about The Wizard of Oz (1939) that makes it so breathtakingly beautiful? Why don’t cartoons these days look anywhere near as spectacular as Disney’s Fantasia (1940)? And how was Martin Scorsese and his production team on The Aviator (2004) able to imbue their dashing Howard Hughes biopic with that uncannily authentic mid-20th century photographic fidelity? The answer …