an analysis on the benefits – and limitations – of CGI Recently, Disney released its first look at the live-action version of The Little Mermaid. Like all of Disney’s recent live-action remakes of its animated classics, the film introduces CGI recreations of the original movie’s famous sea critters, including Sebastian the crab and Flounder the fish. The fans’ response was …
how drone footage can elevate your next video
At ruef we are always looking to integrate new technology into the way we design and create. Recently we have invested in a new way to capture footage for our videos. This neat piece of tech is a drone that we have nicknamed Murph. Murph packs quite the punch: he is able to shoot 4k video and has a range …
What happened to Technicolor? A brief history and why Technicolor still matters today
What is it about The Wizard of Oz (1939) that makes it so breathtakingly beautiful? Why don’t cartoons these days look anywhere near as spectacular as Disney’s Fantasia (1940)? And how was Martin Scorsese and his production team on The Aviator (2004) able to imbue their dashing Howard Hughes biopic with that uncannily authentic mid-20th century photographic fidelity? The answer …