evaluating the value of your marketing budget – how did you spend 2017?

evaluating the value of your marketing budget – how did you spend 2017?

It’s the time of the year businesses tend to look back on the marketing and communications strategies performed in 2017; where did these strategies succeed? Where did they fail? Was money wasted on unsuccessful campaigns? Were there missed opportunities? Things you wanted to achieve that weren’t in the marketing budget? Ideas that were pitched that seemed lofty or unattainable? Here …