there’s more to your company’s story than just what you sell

The term “company culture” has become an increasingly popular buzzword over the past several years. This has sparked an interest in many companies across the country to create or define a culture, often focusing on employee health, internal communications, environmental and community efforts, commitments to product and service quality, and so on. Company culture – which can be loosely defined …

ruef Design, Founded by Former Firefighter, Lends Web Design and Branding Efforts to Firefighter Cancer Prevention Initiative

DAYTON, Ohio, August 23, 2018 — ruef Design, a digital marketing and media firm based in Dayton, Ohio, today launched the new website and branding for Firefighter Cancer Consultants, LLC, which assists fire departments across the country with establishing or enhancing their firefighter cancer awareness, prevention, and support programs. ruef Design was founded in 2013 by former Dayton firefighter Zack …

evaluating the value of your marketing budget – how did you spend 2017?

evaluating the value of your marketing budget – how did you spend 2017?

It’s the time of the year businesses tend to look back on the marketing and communications strategies performed in 2017; where did these strategies succeed? Where did they fail? Was money wasted on unsuccessful campaigns? Were there missed opportunities? Things you wanted to achieve that weren’t in the marketing budget? Ideas that were pitched that seemed lofty or unattainable? Here …